Mattel CEO Claims Its Barney Movie Won't Be Weird


Even before the Barbie movie became one of the biggest films of 2023, it was clear Mattel was going to use that as a jumping off point to bring more of its toys to the silver screen. The company has never held back on which toys will be turned into movies. One of the most popular is Barney the Purple Dinosaur, starring Nope Daniel Kauluya.

Recently, Mattel CEO Ynon Kreiz touched on that film, currently titled Barbie & Friends. In an interview with the Semafor business he stated that it was “too soon” to discuss specifics about this film. However, he claimed that it would be less meta than Barbie. He said, “It won’t be an odd film.” “I can tell you we are taking a fresh approach that will be fun, entertaining and culturally oriented.”Kreiz’s comments on

Barney & Friends clash with ones previously made by Mattel Films’ Kevin McKeon. In July, the executive told The Wrap that the movie would “lean in to the millennial angst,” calling it “really an adult play.” Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being thirtysomething, growing up with Barney — just the level of disenchantment within the generation.” That same month, fellow executive Robbie Brenner described it as being akin to Being John Malkovich or Adaptation–“Any movie that has Barney is not certainly going to be straightforward,” she told Variety. “We’re not making Ted.”Whatever Mattel ends up doing with that

Barney movie, McKeon does have a point in highlighting the oddness of growing up with the dinosaur. The 2022 documentary, I love you, you hate me highlights the period in early 2000s when teens and adults both genuinely disliked the character. Some even wrote songs about killing him, while others sent death threats to the people involved with the show. Want more io9 News? Check out when to expect the latest Marvel,

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