How NBA star Damian Lillard turned a common foot injury into a sneaker business

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While playing college basketball at Weber State University, Damian Lillard suffered a broken bone in his right foot as a junior that kept him out of all but nine games of the 2010-2011 season.

That was just one of the multiple foot injuries and issues like plantar fasciitis that Lillard, now an NBA All-Star point guard for the Portland Trailblazers, has dealt with over his playing career. Exacerbating issues related to his flat feet, Lillard said the injuries stemmed from the lack of support he was getting from the standard insoles found in basketball sneakers.

That led Lillard, aided by a business proposal from his agent Nate Jones, to launch Move, a footwear insoles performance brand, something he believes not only can assist professional athletes like himself and those that aspire to reach that level but anyone who finds themselves on their feet often.

“Foot health is something that I think a lot of people could really benefit from paying closer attention to,” Lillard told CNBC’s Dominic Chu at CNBC’s Small Business Playbook virtual event on Thursday. We can’t do anything as athletes without healthy feet. CNBC reported that the company had more than $100,000 in sales in its first month through direct-to-consumer channel and was projecting $1 million in sales for 2022. It had more than $100,000 in sales the first month through the direct-to-consumer channel and was projecting $1 million in sales for 2022, CNBC previously reported.

Lillard said that while focusing on foot health is critical for NBA players – many of whom wear custom insoles or other products to help take the stress off their feet given the sheer amount of games, practices and training that occurs every week – it’s also important for young athletes whether or not they ever achieve their goal of playing at a pro level.

“You can extend your career by just taking care of your feet, but just think about how many young athletes deal with injuries, and it doesn’t even get to a point where they continue to play or have a successful

career to make money,” he said. It’s important now, because they’re so active, and we spend so much time training and playing sports. You’re seeing more injuries to the feet. Many sneaker wearers also use the standard insole that comes with their shoes. A high percentage of sneaker wearers also just use the standard insole that comes with their shoes.

But Lillard thinks that as more people understand why paying attention to the health of your feet is important, Move will not only find its way into more NBA locker rooms but into the shoes of other workers as well.

“There’s something to be said about people who work and are on their feet all day, there’s a lot of data on the value of using insoles and wearing them all day for comfort,” he said, adding that Move has since added “All Day” insoles to reach that audience.[basketball]Lillard’s status as one of the best scorers in the NBA has helped shine a spotlight on Move insoles, but he believes the long-term success of the company will come from letting the company “speak for itself. “

Lillard’s status as one of the best scorers in the NBA has helped shine a spotlight on Move insoles, but he believes the long-term success of the company will come from letting the company “speak for itself.” “That is the real competitive edge. “