Here's how Outback Steakhouse in Brazil is keeping the brand afloat

Outback Steakhouse has found unexpected success in Brazil. Bloomin’ Brands’ international sales are attributed to Brazil at an astounding 83%. Sales soared 61% in the first half 2023, foot traffic increased by 42%, and the average check increased by 19.2%, compared to 2022. These numbers are in stark contrast with Outback’s U.S. operations. So, what is the secret behind this Australian-inspired steakhouse’s takeover in Brazil?