Elon Musk's X gets rid of story headlines and links in some users' feeds


X (formerly Twitter) CEO Elon Musk leaves a US Senate bipartisan Artificial Intelligence (AI) Insight Forum at the US Capitol in Washington, DC, on September 13, 2023.

Mandel Ngan | AFP | Getty Images

On Elon Musk’s X, the site formerly known as Twitter, some users reported on Wednesday that they were unable to see news links and headlines on certain posts, a change in the way that media stories appear in their feed.

Several X users noted that posts only displayed graphics of individual news articles, making it confusing to understand.

Earlier this month, Musk confirmed a Fortune report that the company was considering the change, pitching it as a way to “greatly improve the esthetics.” An X spokesperson told CNBC that he’s looking into whether the removal of headlines and links represents a broad rollout.

Linda Yaccarino, who Musk hired as CEO of X in June, reiterated during a conversation with CNBC’s Julia Boorstin at the Code Conference last week that Musk oversees the company’s product and feature development while she handles business and operational matters.

Yaccarino has been busy attempting to win back advertisers on the platform, while Musk is promising to turn the messaging and social media service into an app that does much more than it does now, including payments.

Also on Wednesday, the Anti-Defamation League said it would resume spending on X after a temporary pause. Musk said that the civil rights organization had asked brand advertisers to pause campaigns in November, which was a request that Musk attributed to the steep drop in advertising. Musk even threatened to sue. The group announced on Wednesday that it was preparing to restart its ad campaigns “to deliver our important message about fighting hate to X users and X.” The ADL reiterated that it had not caused “billions” of dollars in losses for X or orchestrated “a boycott”. The ADL stated in a press release that it appreciated X’s “stated intention over the past few weeks to tackle antisemitism on the platform”, and that “more needed to be done.” “


X CEO Linda Yaccarino gives tense interview at Code Conference